Welcome to the Includability Committed Employer (ICE) Spotlight Series, where we highlight the remarkable efforts of our ICEs in creating more sustainable, inclusive, and mentally healthy workplace cultures.
Today, we are thrilled to spotlight easyfundraising, the UK’s leading charity cashback platform. This innovative company seamlessly blends purpose with business, enabling people to support their favourite causes through everyday purchases.
Overview of easyfundraising
Founded on the principle of making charitable giving effortless, easyfundraising has become a cornerstone for thousands of charities and good causes across the UK. Their mission is straightforward yet impactful: to help people support charities and good causes through their everyday purchases.
By leveraging smart technology, easyfundraising connects online shoppers with over 7,000 brands and retailers, transforming routine shopping into a powerful tool for fundraising.
Charitable Giving Credentials
easyfundraising stands out in the realm of charitable giving by turning the simple act of shopping into a force for good. Each year, their platform facilitates the raising of over £5 million for a wide array of causes. Here’s how they make it happen:
Seamless Integration with Retailers
The easyfundraising platform is integrated with over 7,000 different brands and retailers. When supporters shop online through easyfundraising, a percentage of their purchase is donated to their chosen cause.
This system ensures that fundraising is both effortless and impactful, as no additional cost or effort is required from the shoppers.
Data-Driven Impact
easyfundraising prides itself on making informed decisions through comprehensive analytics. This data-driven approach ensures that the platform is continually optimised to maximise donations and support for various causes.
The company’s skilled engineering team is dedicated to implementing the latest technology to enhance the fundraising experience and scale its impact.
Broad Spectrum of Support
No need is too small for easyfundraising. The platform facilitates donations for everything from local community initiatives to well-known national charities.
This could mean funding a tea urn for a local club or an incubator for a hospital, easyfundraising makes it possible for supporters to contribute meaningfully to the causes they care about most.
A Unique Business Model
The cashback platform operates on a unique business model where their purpose is intrinsically linked to their business operations. Their role in connecting shoppers, causes, charities, and retail partners ensures that every day is different yet equally fulfilling.
This integration of purpose and business has allowed easyfundraising to embark on an ambitious three-year growth strategy, supported by their strategic equity partners.
Commitment to Sustainable and Inclusive Practices
At Includability, we recognise easyfundraising’s dedication to creating a positive social impact. Their work aligns perfectly with our mission to foster sustainable, inclusive, and mentally healthy workplace cultures.
Their efforts in connecting people with causes they care about contribute significantly to building a more supportive and engaged community.
Join the Includability Movement
For retail collection companies like easyfundraising, joining Includability offers unmatched opportunities to connect with a network of forward-thinking organisations and thought leaders. By becoming part of our community, you can enhance your impact, drive innovation, and promote sustainable and inclusive practices within your organisation.
With our expertise in analysing, identifying, and supporting companies, we offer a comprehensive solution that enhances your talent management, acquisition, and retention strategies.
By partnering with us, your business will benefit from our 6-call verification process, which includes a detailed report highlighting your strengths and areas for improvement. Includability is a community of experts dedicated to making your business more profitable, diverse, inclusive, sustainable, and mentally healthy.
Transform your workplace culture for the better and make your company more attractive to top talent. When you connect with us, you gain access to invaluable resources and partnerships that can help your organisation thrive.
