The Burnout Awareness Charter
The Burnout Awareness Charter has been created by Includability & Get Your Sh*t Together in response to how many companies are
recognising that burnout is on the rise.
Now is the time to understand more about it - The BAC aims to educate employers & employees globally on the signs and stages of burnout, contribute to the prevention of burnout and create a international community that takes collective responsibility to support each other.
Amazing Organisations Who Have Signed Up
Become a Founding Partner Today
The Costs of Burnout on your Business
Burnout is now a fundamental challenge to business sustainability, demanding urgent investment in prevention and support systems to avoid escalating financial and human costs.
Burnout Cost on Businesses
Burnout costs businesses $322 billion (£237 billion) annually in lost productivity (2025, WHO estimate)*
Costs on Retention
Employees experiencing burnout are nearly three times more likely to be searching for another job, and are 2.6 times more likely to leave. The cost to replace a burned-out employee ranges from one-half to two times their annual salary.*
Cost to UK Employers
UK businesses lose over £700 million annually due to employees calling in sick from burnout*
What is the Burnout Awareness Charter?
A commitment from Employers to Educate, Recognise and Communicate to employees about Burnout
Guides and best practice tips on how to implement a Burnout strategy across the company
Access to a resource library of content and regular events that compliments existing Burnout in the Workplace initiatives
Opportunity to show that your company is taking proactive steps to support employees and their wellbeing
The BAC will support and upskill Burnout Awareness Champions in each company that signs up to the Charter
What are the Burnout Awareness Charter Commitments?
Leadership Signatory
The BAC requests that each organisation has a signatory from one or more individuals in senior leadership roles. These individuals should be advocates and engage and support burnout awareness with a statement of intent. The statement can be used in both yours and our social media and web communications.
Psychologically Safe Space for Employees
The BAC requires organisations to provide its employees with a psychologically safe space to discuss openly how they feel without fear of judgement, discrimination, criticism or harassment.
Take Ownership
The BAC has a fundamental belief that organisations should take ownership for making employees aware of how they can manage stress, what is burnout, the different stages of burnout and how to prevent burnout.
Designated Burnout Awareness Champion
The BAC asks organisations to have at least 1 Burnout Awareness Champion within the company. This person will be given resources from the BAC, will have access to 4 webinars each year and will contribute towards the communication and education of Burnout in the Workplace.
Visibility
The BAC requires organisations to regularly attend BAC events and engage with communications and networks throughout the year. A vital component and success factor for the programme is continuous knowledge building, sharing best practices and ideas, and to be highly visible in promoting positive action.
Annual Burnout Survey
The BAC highly recommends that organisations complete an annual Burnout Survey. This can support measuring employee perceptions and sentiments, and the progress being made to support, recognise and prevent burnout in the workplace.
Sign up to the Burnout Awareness Charter Today
Become part of the BAC today. Our Partners are companies that will ultimately help raise the awareness of the charter and its goals.
Sign up in 2025 and its totally free for Includability Committed Employers for the first 12 months!!*Contact us below for your BAC voucher
What you get
The Burnout Awareness Charter Guide
A guide to burnout with some great ideas to help your company get started on the road from awareness to action.
Burnout Charter Starter Pack
A range of assets to show your commitment including:
2 Places for your chosen champions on the 4 free training webinars
The Burnout Awareness Charter Badge
Press Release examples for internal comms
Social Media Examples
A Certificate and a range of posters and assets for your organisation
Early access to surveys, tools, training, and events to help embed sustainable change
Access to 4 free Burnout Support webinars covering:
Spotting burnout early
Creating psychologically safe teams
The cost of ignoring stress
Building sustainable, high-performing
teams
Become a Founding Partner
A Founding Partner is a company that will ultimately help with raising the awareness of the Burnout Awareness Charter.
We ask our founding members to:
Be Proactive. Proactively promote our Charter objective to help companies and their employees understand and prevent burnout.
Be Visible. Have at least one person present at the B.A.C. quarterly meetings
Be Impactful. Contribute ideas to ensure the Charter is making an impact
Be Present. Collaborate, engage and support the B.A.C. community - Burnout is on the rise and we, as a group, have an opportunity to make a difference.
Be Honest. What is working, what isn't working, what are we doing well, what could we be doing better or differently.
What is Burnout?
Burnout was originally coined in 1976 by psychologist Herbert Freudenberger. Dr Freudenberger’s biggest piece of work was looking at the treatment of stress, chronic fatigue and substance abuse.
The World Health Organisation made it a diagnosable syndrome in 2019 and since then it has become public knowledge and has become more of a “hot topic” since the 2020 pandemic.
Both Dr Freudenberger and the WHO have specified that burnout happens due to stress that is found in the workplace.
However, we have to be careful with that distinction as stress is prominent in many different areas in our lives.
I am signing up what
happens now?
What happens once you sign up?
Champion(s)
BAC Charter FAQs
Not just another badge, the BAC is practical, proactive, and designed to complement your existing wellbeing initiatives.
The BAC is a global initiative designed to help companies spot, understand, and prevent burnout before it becomes a crisis. By joining, you get access to training, resources, and a community that helps you create healthier, more resilient teams.
Burnout is one of the fastest-growing workplace challenges, affecting performance, retention, and wellbeing. The BAC gives you a practical, low-cost way to show commitment to tackling burnout and equips your managers and teams with the skills to respond proactively.
MHFA is a brilliant step, but it’s often reactive — supporting people once they’re already struggling. The Burnout Awareness Charter is proactive. It helps you recognise the early signs of stress, build psychologically safe teams, and prevent issues before they reach crisis point. Both complement each other, but BAC gives you the wider cultural framework.
We know the world doesn’t need another empty logo. That’s why the BAC combines visible commitment (certificate, badge) with practical training, assets, and community. You’re not just signing up to display a symbol, you’re equipping your teams with the knowledge and tools to make lasting change.
Not at all. We’ve built the Charter to be light-touch but impactful. Everything is ready-made: guides, posters, templates, training webinars, and a structured Champion model. You can pick it up and use it straight away without heavy admin or programme design.
The BAC isn’t designed to replace what you’re already doing. It’s a foundation that supports and strengthens existing wellbeing strategies. The focus is on burnout specifically, which is one of the most misunderstood but damaging issues in today’s workplace. Many organisations have great wellbeing offers, but miss burnout prevention, this fills that gap.
Sign up in 2025 and you’ll receive 12 months of free access. From 2026 onwards, membership will start from £399 per year, which includes training webinars, resources, and a certificate. Additional Champion places can be purchased at a small extra cost.
- The Burnout Awareness Charter Guide
- A certificate and badge to show your commitment
- 4 expert-led webinars (delivered in cohorts across the year)
- Ready-made assets (press release templates, posters, social posts)
- Access to the Burnout Awareness Champion community
- Early access to tools, training, and events
The BAC is delivered in partnership with Includability and international burnout expert Katie Maycock, who has worked with organisations worldwide to tackle stress and burnout.
Webinars are grouped into three cohorts across the year. When your company joins, your Champions can register for the next available set of four sessions covering: spotting early signs, psychological safety, the cost of ignoring stress, and building sustainable, high-performing teams.
Each company can nominate up to two Champions to attend the training and access the community. Champions act as internal advocates, helping to embed awareness and good practice across your teams. Additional Champion places can be added at a low cost.
The BAC is global, practical, and simple. It isn’t about long, expensive programmes or making loose pledges. It gives you the basics done well – clear training, community, and assets you can use immediately. It also links into Includability’s and GYST's wider networks, so there’s ongoing support if you want to go further.
Yes. Companies receive a certificate and badge that can be shared on your website, social media, and internal comms. It’s a visible way to demonstrate your commitment to tackling burnout and supporting employee wellbeing.
No. Any organisation can sign up to the Burnout Awareness Charter. However, BAC members also have the option to explore Includability’s wider services, including Committed Employer Verification and community events.
In 2026, we’ll offer you the chance to continue your membership for an annual subscription (£399 pa). By then, your Champions will have completed their first years training and you’ll have access to the full toolkit, so renewing should be an easy decision.
Simply complete the sign-up form on burnoutawarenesscharter.com. You’ll get a welcome pack, access details for your Champions, and an invitation to your cohort’s training sessions.
https://blog.theinterviewguys.com/workplace-burnout-in-2025-research-report/
https://mhfaengland.org/mhfa-centre/blog/Key-workplace-mental-health-statistics-for-2024/
https://cepr.org/voxeu/columns/economics-burnout
https://www.therapyroute.com/article/workplace-stress-and-burnout-2025-statistics-by-therapyroute
https://hoteltechreport.com/news/workplace-stress-statistics
https://mentalhealth-uk.org/blog/burnout-report-2025-reveals-generational-divide-in-levels-of-stress-and-work-absence/
Still have questions?
Who are we?
Find out about the team championing the Burnout Awareness Charter
Katie Maycock
Founder of Get Your Sh*t Together & OMNIA
Includability