Warpaint For Men

War Paint For Men

Award Winning Men's Grooming

Everyone deserves to feel comfortable in their own skin, so we’re here to give you the choice about the products and tools you can use to help you feel confident every day.

Who the hell are War Paint?

The story of War Paint is a personal one. As a child, our founder Danny was bullied for his appearance. This short stint of bullying affected him in a massive way. He developed a form of body dysmorphia, causing him to obsess about the way he looked to minute detail.  

At aged 15 Danny borrowed his sister’s concealer and discovered what War Paint customers the world over experience every day: the power of these products and what they can do.

And when he couldn’t find a brand that related to him? He created one.

And make no mistake: unlike that first trial, this isn’t women’s makeup repurposed or in different packaging; War Paint is made for men’s skin.

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Our Mission

War Paint is on a mission to empower men.

War Paint is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously.

Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, we’ve got your back.

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What is JAAQ?

JAAQ brings together world-leading mental health professionals to answer thousands of questions about all kinds of topics including depression, racism and body dysmorphia. It gives anyone a chance to ask questions in confidence, and get informative answers from professionals.

Whether it’s for yourself, wanting to support someone you know, or you’re just curious to understand better, JAAQ is here. Just ask a question here.